Dual Pricing Cash Discount

Dual Pricing & Cash Discount Programs: A Smarter Way for Business Owners to Save

If you’re a business owner, you know that credit card processing fees can take a big bite out of your profits. Every swipe, dip, or tap comes with costs that add up month after month. But what if you could lower or even eliminate those fees altogether?

That’s where Dual Pricing and Cash Discount Programs come in—two powerful tools that more and more business owners are turning to.

What Is Dual Pricing?

Dual pricing is simple: you display two prices—one for cash payments and one for card payments. Customers who pay with cash pay the lower price. Customers who pay with a card cover the small processing cost.

It’s a transparent, legal, and customer-friendly way to pass the expense of card processing to the customer who chooses the convenience of paying with a card. This way, you keep 100% of your sale.

What Is a Cash Discount Program?

A cash discount program works similarly, but instead of showing two prices, you offer a small discount to customers who pay with cash. The posted price is the card price, and anyone who pays with cash gets an immediate discount at checkout.

It’s the same idea as dual pricing but framed as a reward for cash-paying customers.

Why Business Owners Love These Programs

• Save Big on Fees – Businesses often save thousands each year by passing the fees onto card users.
• Increase Margins – Keep more of your hard-earned money instead of giving it away in processing fees. 
• Reward Cash Buyers – Encourage more customers to pay with cash while still allowing the convenience of cards. 
• Stay Competitive – Many business owners across retail, restaurants, auto shops, and more are already using this model.

Risk Free Merchant Difference

At Risk Free Merchant, we don’t just set you up with a program—we back it with transparency and rewards. Along with dual pricing and cash discount solutions, we offer:

• True wholesale rates with honest markups
• Exclusive 2.5% Cashback Rewards every month on your processing fees
• Free equipment to get you started right away
• No contracts, no hidden fees

The Bottom Line

Why keep letting your processor eat into your profits? With Risk Free Merchant’s dual pricing and cash discount programs, you take control of your bottom line.

Call us today at 855-400-7475 or visit RiskFreeMerchant.com.

Risk Free Merchant – Get Paid to Get Paid.